Requesting Corporate Support

We develop relationships with organizations whose efforts touch the lives of thousands of Canadians every day. By taking the time to understand community needs and collaborating with our community partners, we are building Stronger Communities Together™.

To ensure that our corporate financial support is meaningful and effective, and has the greatest possible impact, we’ve developed guidelines that describe the Key to Giving™ principles, categories of support and exclusions.

If your non-profit, charitable or community-based organization is seeking support, please review our guidelines before submitting your proposal.

If you’re not able to view this file or you don’t have access to Acrobat Reader, you can download a free version of Acrobat Reader or contact us for more information.

Once you’re ready to apply for support, you may submit a detailed proposal to:

The Key to Giving – Stronger Communities Together
Community Relations
60 Osborne Street North
Winnipeg, MB R3C 1V3

Because the Key to Giving encompasses the corporate citizenship and community investment of Great-West Life, London Life and Canada Life, you only need to submit one request for support on behalf of all three companies. We consider requests on an ongoing basis throughout the year, and our goal is to respond to your proposal within 90 days. To help us with the review process, please ensure that your proposal is complete and comprehensive.

Contact us if you have any questions.